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In the last chapter, I talked about getting the label into production but before any of that could be photographed on a real shelf, in real light, we needed a way to see it first.
Behind the Scenes of Latitude 16 In the last chapter, we explored the label design — how reef light, restraint and material behaviour shaped the look of Latitude 16. This chapter is where that vision either holds… or falls apart. Because a great label concept only becomes real when it can be produced consistently — […]
Behind the Scenes of Latitude 16 Once the bottle and glass are defined, the next layer is where Latitude 16 becomes recognisable in an instant — the label. But the intent was never to “decorate” the bottle or illustrate a coastline. The label needed to do what the reef moment did: create calm, clarity, and […]
Once the bottle form is defined, the next challenge is turning that idea into glass that can be produced consistently — while still delivering the quiet cues people notice instantly.
The Latitude 16 bottle was designed to reward attention. Not with loud features, but with details you notice in your hands — the way light catches, the way the surface moves, the way it sits with quiet confidence.
From Concept to Glass: Behind the Scenes of Latitude 16 is a look at how we carried that reef moment from memory into form — the bottle, the glass, the label, and the finishing details that shape the first impression.
This week, L16° was awarded Gold in the World Brand Design Society Awards for our gin branding.
Before there was a bottle, a label, or even a name, there was a moment that stayed with me — a feeling I couldn’t quite articulate.
Inspired by a secluded coral cay in the Great Barrier Reef and the pristine waters that surround it, L16 celebrates the point where two UNESCO World Heritage sites — the Reef and the Daintree Rainforest — meet.
Organic gin appeals to drinkers who value sustainability, transparency, and authenticity.
For many, choosing organic spirits isn’t just about flavour — it’s about aligning purchases with personal values.
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